Англо-русский экономический словарь.
Affinity Marketing — Teilaspekt des Marketingkonzeptes. Dabei wird versucht, durch Ausnutzung enger persönlicher Beziehungen zu sog. Affinity Groups (soziale Bezugsgruppen) die vor dem Hintergrund zunehmender Informationsüberlastung entstehenden Wahrnehmungsbarrieren … Lexikon der Economics
Affinity Group — ⇡ Affinity Marketing … Lexikon der Economics
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Affinity credit card scheme — An affinity credit card program is a marketing program which enables a designated organization to earn a small percentage of all transactions on the credit card.Fact|date=December 2007 This payment is funded by the issuing bank, which typically… … Wikipedia
Communal marketing — refers to a marketing practice that incorporates public involvement in the development of an advertising/marketing campaign. A communal advertising campaign invites consumers to share their ideas or express their articulation of what the brand… … Wikipedia
Conversational marketing — arose as a current buzz phrase after the [http://www.cluetrain.com/ Cluetrain Manifesto] , the first thesis of which is All markets are conversations .Conversational Marketing is the engagement of social media by a corporation to promote their… … Wikipedia
The Marketing Arm — is a marketing and promotions agency owned by Omnicom Group. The agency includes several specialty brands, including Millsport (sports), Usmp (retail and events), Davie Brown Entertainment (entertainment), Wave (multicultural), and Ipsh… … Wikipedia
Persona (marketing) — In marketing and user centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas… … Wikipedia
МЕДИАПЛАНИРОВАНИЯ ПОКАЗАТЕЛИ — стандартизированные данные о размере и структуре аудиторий средств рекламы, об отношении населения к различным видам рекламной информации. Реализация стандартных (западных) методик медиапланирования предполагает наличие специальной информационной … Маркетинг. Большой толковый словарь
ПРОГРАММЫ ЛОЯЛЬНОСТИ — [англ. Loyalty Programmes] комплексы мер, реализуемые одним или несколькими предприятиями (иногда различных сфер деятельности) и направленные на удержание существующих клиентов и создание более стабильных торговых взаимоотношений между… … Маркетинг. Большой толковый словарь
